The quoting platform
built for modern contractors.
InstaQuote Pro is the all-in-one platform contractors use to capture leads, send proposals, and book jobs. One workspace for your estimator, CRM, and customer communication.
No setup fees · Cancel anytime
Project estimate
Asphalt re-roof · 2,340 sq ft
Estimated investment
$8,400–$12,200
Based on satellite measurement of your roof
0:42s
Quoted
+38%
Win rate
< 60s
Response
Trusted by 400+ contractor businesses across 10 trades
The platform
Everything you need to quote, close, and grow.
One workspace replaces the patchwork of forms, spreadsheets, and follow-up apps that most contractor businesses are stitching together today.
INSTANT ESTIMATOR
Quotes that price themselves, in under a minute.
Homeowners enter their project, your estimator runs your pricing rules in the background, and a polished price range appears on the page — without you lifting a finger.
- Satellite-powered measurement for roofing & siding
- Trade-specific question logic out of the box
- Customizable pricing rules per service
Asphalt re-roof — 2,340 sq ft
Estimated investment
$8,400–$12,200
Based on your pricing rules + satellite measurement
0:42s
Calc time
High
Confidence
32%
Margin
CRM that captures every lead
Pipeline, notes, reminders, and tags — built for jobs, not enterprise abstractions.
Send proposals, get signed deals
Branded proposals, line items, e-signature, and instant lead status updates.
Your brand, end-to-end
Custom colors, logo, and copy. Homeowners only ever see your business, not ours.
Embed on any site in seconds
Paste a single iframe into WordPress, Wix, Squarespace, Webflow, or any HTML site.
10 trade templates ready to go
Pre-built logic for roofing, siding, paving, painting, fencing, decks, and more.
Hosted quote page + custom domain
Want a full website? We can host one for you on your own domain with SSL.
400+
Contractor businesses
$2.4M+
In quotes generated
< 60s
Average quote time
38%
Average lift in win rate
The shift
The fastest contractor wins the job.
78% of homeowners hire the first contractor who responds with a price. Modernize the way your business quotes — and stop losing deals to the timer.
Without InstaQuote Pro
- Lead form sits in inbox until tomorrow
- Manual phone estimate takes 20–30 minutes
- Quote arrives 2–3 days later by email
- Lead has already hired your competitor
- No system of record for who said what
With InstaQuote Pro
- Homeowner gets a price the moment they ask
- Estimator runs your pricing rules in real time
- Lead lands in your pipeline with full context
- Proposal sent and signed the same day
- Every interaction tracked in one place
How it works
Live in ten minutes.
Get your estimator embedded on your website and start capturing leads tonight.
Set up your estimator
Pick your trade, set your pricing, upload your logo. Three steps, under ten minutes — no developer required.
Homeowners get an instant price
Visitors answer a few trade-specific questions and see a polished price range in under a minute, on any device.
Leads land in your CRM
Every submission lands in your pipeline with contact info, project scope, and a starting quote ready for proposal.
See How Much Revenue You're Missing
Adjust the sliders to match your business. See what faster quoting and automated follow-up could mean for your bottom line.
Your current monthly revenue
$30,000
With InstaQuote Pro
Estimated additional revenue
$7,500
per month
That's $90,000 per year
Based on a conservative 25% improvement in close rate from faster response time and instant pricing.
InstaQuote Pro pays for itself with just 1 extra job.
Trade coverage
Built for your trade, not generic forms.
Each estimator ships with trade-specific question logic, real pricing math, and detailed scope templates so your quotes look the way you'd write them.
Roofing
Instant roof measurements via satellite imagery
Siding
Exterior wall area calculated automatically
Gutters
Roof perimeter and drip edge from aerial data
Paving
Driveway and lot area from satellite imagery
Sealcoating
Surface area for accurate sealcoat pricing
Fencing
Linear footage with material and gate options
Painting
Interior and exterior by home square footage
Flooring
Room-by-room with material tier pricing
Decks
Custom sizing with railing and stair add-ons
Cleaning
Bedrooms, bathrooms, and square footage based
Don't see your trade? Let us know — we add new estimators regularly.
Customer stories
Real contractors. Real numbers.
Owners and operators who replaced their patchwork of forms, spreadsheets, and reply-by-tomorrow workflows with a single platform.
“InstaQuote Pro replaced three tools and a stack of Post-its. Within the first month we tripled the leads coming off our website, and our close rate went up because we were always the first to respond. The whole thing pays for itself in a single job.”
Mike T.
Owner, Smith Roofing Co. · Portsmouth, NH
3×
leads in 30 days
Measured in the first month after switching to InstaQuote Pro.
“Set it up in an afternoon. I used to spend evenings returning estimate calls — now leads get a price the moment they ask.”
Sarah L.
Owner, Bayview Painters
“Our website used to do nothing. Now we book 8–10 qualified leads a week through it. Nothing else we tried even came close.”
Jason K.
Operations, PAVING 100
“The pipeline, proposals, and follow-up all live in one place. My team finally has a single source of truth.”
Amanda P.
Owner, Atlas Flooring
Pricing
One platform. Three plans. No surprises.
Every plan includes the instant estimator, all 10 trade templates, lead-capture CRM, and email notifications. Upgrade when you're ready for proposals, automation, and team controls.
Core
Everything you need to capture leads and send quotes.
No setup fee
- Instant estimator widget — all 10 trades
- Satellite-powered measurements
- Embeddable on any website
- Hosted quote page
- Lead capture CRM + pipeline
- Email lead notifications
- Manual lead assignment
Pro
For teams sending proposals and tracking performance.
No setup fee
- Everything in Core
- Branded proposal builder
- E-signature on proposals
- Activity feed per lead
- Lead tagging & saved filters
- Advanced analytics dashboard
Scale
High-volume teams with manager controls.
No setup fee
- Everything in Pro
- Round-robin lead assignment
- 6-touch auto follow-up sequence
- Review generation automation
- Manager controls & oversight
- Speed-to-lead tracking & SLAs
- Priority support
Compare every plan
| Feature | Core | Pro | Scale |
|---|---|---|---|
| Instant estimator widget | |||
| All 10 trade templates | |||
| Satellite measurements | |||
| Embeddable widget | |||
| Hosted quote page | |||
| Lead capture CRM | |||
| Email lead notifications | |||
| Branded proposal builder | — | ||
| E-signature on proposals | — | ||
| Activity feed per lead | — | ||
| Advanced analytics | — | ||
| Round-robin assignment | — | — | |
| 6-touch auto follow-up | — | — | |
| Review generation automation | — | — | |
| Manager controls | — | — | |
| Speed-to-lead tracking | — | — | |
| Priority support | Priority |
Professional services
Add white-glove setup or hosting — no commitment, available with any plan.
Widget Installation
We embed the estimator on your existing website — WordPress, Wix, Squarespace, Webflow, or any HTML site.
Full Website Build
We design and build a complete contractor website with the estimator embedded and your brand applied.
Website Hosting
Custom domain registration, SSL certificate, CDN hosting, and unlimited content updates from your dashboard.
Pricing FAQ
Common questions, answered.
- What's included in every plan?
- Every plan includes the satellite-powered instant estimator for all 10 trades, a hosted quote page, the embeddable widget for your website, a lead-capture CRM with pipeline tracking, and email notifications when new leads come in.
- What do Pro and Scale add?
- Pro adds the branded proposal builder with e-signature, an activity feed on every lead, lead tagging, and an advanced analytics dashboard. Scale adds round-robin lead assignment, a 6-touch automated follow-up sequence, review-generation automation, manager controls, speed-to-lead tracking, and priority support.
- Are there any setup fees?
- No setup fees on any plan. You can optionally add Widget Installation ($299 one-time) if you'd like our team to embed the estimator on your site, or Full Website Build ($799 one-time) if you need a complete contractor website built for you.
- Can I change plans later?
- Yes — upgrade anytime and it takes effect immediately. Downgrades apply at the end of your current billing period so you keep access to features you've already paid for.
- Do homeowners see exact prices or ranges?
- You choose — show a price range, a starting-at price, or an exact estimate. Ranges are recommended to reduce sticker shock and set expectations before a site visit.
- Can I cancel anytime?
- Yes. Cancel from your dashboard in one click. We don't lock you into contracts. If you cancel mid-cycle, you keep access until the end of the period you already paid for.
- How long does setup take?
- Most contractors are live in under 10 minutes. Walk through three steps — business info, trades, and you're ready to start sharing your quote link.
- Do you offer custom plans for larger teams?
- Yes — get in touch and we'll put together a custom plan with the right number of users, integrations, and a dedicated onboarding manager.
Get started today
Bring your quoting workflow
into one place.
Set up your estimator in under 10 minutes. Capture leads tonight, send your first proposal tomorrow.
No credit card required · Cancel anytime · Onboarding support included